Jewelry bargains & discounts
|Jewelry is the gift of lasting beauty, but if you are susceptible to the
mail-order and discount promotions, TV commercials, street peddlers, and
even some friend offering glittery bargains that sound tempting, your enjoyment
and the jewelry may tarnish sooner than you expected. Here are some typical
promotions which should make you wary.|
40% off ...
The public is being bombarded by all kinds of outlets-even well-known
merchants-offering jewelry and related items through ads and promotions
claiming so-called discounts which are so exaggerated that you should question
whether they are true discounts:
- Was the merchandise ever sold at the regular price?
- For how long?
- Was the "retail"..."former"..."reference"
price purposely inflated and then lowered to lure you into thinking you're
There is nothing wrong with legitimate discounts...but, deceptive pricing
offers you no bargain. To avoid being ripped off, shop around... compare
quality and service as well as price...and ask questions!
Always look for the karat mark:
14K or 18K
|When buying gold jewelry, always look for a karat mark such as 14K or 18K,
with the manufacturer's trademark. Make sure the mark appears on a part
of the chain besides the clasp. Sometimes, if only the clasp is marked 14K,
the chain may not be real gold. Anything less than 10K gold cannot be legally
marked or sold as real gold.|
Genuine & counterfeit watches for low
Be wary of promotions for genuine name-brand or counterfeit watches for
as low as $10.00 or, familiar brands that normally sell for $2,000-$5,000
offered at unbelievable prices as low as $50.00. These watches are not genuine,
carry no manufacturer's warranty, and have little value. Usually, certain
brand names are stamped on the dials of the counterfeits by promoters.
To avoid this scam:
- Be wary of extremely low-priced items
- Look for correct spelling of brand-names and karat gold mark
- Ask for a warranty
- Check with your local jeweler
|Anyone considering a mail-order bargain should check beforehand with the
Better Business Bureau in the postal area of the promoter. Because most
promoters are reached only at a post office box number rather than a street
address, it is very difficult to contact the firm directly in the event
of non-receipt or dissatisfaction. The Better Business Bureau could provide
useful information before any monetary commitment is made.|
|Compare quality and service, and ask questions! A Jewelers of America member
is a professional jeweler whose reputation is based on his integrity and
service in the community and is someone who will be around after you've
made your purchase. He is available to answer your questions about real
jewelry and can offer you a selection of the newest styles in all price